© 2021 WYPR
20th Anniversary Background
WYPR 88.1 FM Baltimore WYPF 88.1 FM Frederick WYPO 106.9 FM Ocean City
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Derek Thompson on the Science and Psychology of #Popularity

derek_thompson_hit_makers_cover.jpg

This conversation with Derek Thompson originally aired on May 25, 2018.  

Today, Tom speaks with Derek Thompson, a senior editor at The Atlantic, where he writes about business and technology, and hosts the new podcast Crazy/Genius. He is also the author of Hit Makers: The Science of Popularity in the Age of Distraction.

In his best-selling book,  Thompson takes a scientific approach to understanding why certain things in our culture become "cool," at least for a while, and whether or not there are commonalities between them across creative and cultural disciplines. Thompson examines the hidden psychological and market forces that make a song, a movie or a politician popular, and how those forces are constantly reshaping our cultural landscape.

Host, Midday (M-F 12:00-1:00)