How Do You Plan During A Pandemic?

By Sheilah Kast,

Melissa Gerr

Published November 30, 2020 at 10:42 AM EST

In the midst of the off-the-charts unpredictability of this year, we turn to Amy Webb, founder of the Future Today Institute.She doesn't predict the future. But she’s spent decades analyzing trends and intuiting signals that help governments and global companies plan for the long range. How is the pandemic opening a market for clothing that doesn’t physically exist? Which huge corporations will emerge stronger? How could Baltimore capitalize on the work-at-home trend? And Webb has advice for the average person looking to ease the panicky feelings 2020 has wrought: “The best that we can do is be more flexible and adaptable everyday. And to keep our eyes on the future, and the future we want to inhabit, and try to get there.”

Links: Booksby Amy Webb; Future Today Institute Newsletter.

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Sheilah Kast

Sheilah Kast is the host of On The Record, Monday-Friday, 9:30-10:00 am.

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Melissa Gerr

Melissa Gerr is a Senior Producer for On the Record. She started in public media at Twin Cities Public Television in St. Paul, Minn., where she is from, and then worked as a field producer for Oregon Public Broadcasting in Portland. She made the jump to audio-lover in Baltimore as a digital media editor at Mid-Atlantic Media and Laureate Education, Inc. and as a field producer for "Out of the Blocks." Her beat is typically the off-beat with an emphasis on science, culture and things that make you say, 'Wait, what?'

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