Marketing Trends: Social Media and Millennials | WYPR

Marketing Trends: Social Media and Millennials

Jul 20, 2015

In this hour of Midday, we take a look at the newest trends, tactics and designs of digital advertising and ask, “What makes a successful ad campaign?” We’re joined by Phillipe Duverger, marketing professor at Towson University; Ryan Goff, senior vice president of Baltimore Based Marketing agency MGH; and Lisa Chau, lecturer at the Zicklin School of Business & Contributor to the Huffington Post.

Companies are trying harder than ever to creatively appeal to millennials, the generation born between 1980 and 2000.