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Iconic Fashion Brands Lose Popularity With Consumers

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Neff Conner // Flickr Creative Commons
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As the fashion landscape constantly shifts, iconic American brands have a hard time staying relevant. Fashion big shops like GAP, J. Crew and American Apparel have all seen decline in revenue in the past few years. We sit down with  Zoey Washington , our regular fashion guide, to discuss whether these quintessential brands are struggling to retain their classic looks while adapting to the latest trends.

Zoey Washington is a fashion editor and CEO of the company LITTLEbird, a fashion consulting service for teens and tweens.

 

Sheilah Kast is the host of On The Record, Monday-Friday, 9:30-10:00 am.