New Year's Day is, typically, the day Baltimoreans make the round of parties, where they are invited to partake of generous servings of eggnog. Some will remark that the eggnog one enjoys these days is not as good as the eggnog they used to enjoy here in Baltimore, they are right. From the 1930's through the 1950's the traditional eggnog most Baltimoreans partook on New Year's day was Hendler's - made with pure rum. This is the story of that Baltimore tradition.