Philosopher Thomas de Zengotita devoted 30 years to devising a theory of modern media that could cover everything from wisemouth kids on The Simpsons to wall-to-wall media coverage of Sept. 11. De Zengotita speaks with NPR's Neal Conan and takes calls about his new book, Mediated: How the Media Shapes your World and the Way you Live in It.

Thomas de Zengotita, author of Mediated: How the Media Shapes your World and the Way you Live in It. Professor at the Dalton School at New York University. Contributing editor for Harper's magazine

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