When you hear Vera Wang, you are probably a lot more likely to think of Victoria Beckham's $100,000 wedding gown than a $50 shirt at the retailer Kohl's. But that's about to change.

The high-end fashion designer is launching a low-end line of clothing for Kohl's early next month. She's following in the footsteps of dozens of other luxury makers.

Dana Thomas, author of a new book called Deluxe: How Luxury Lost Its Luster, discusses the phenomenon with John Ydstie.

Copyright 2023 NPR. To see more, visit https://www.npr.org.