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Taylor Swift Eras Tour Concert Film arrives a day early as reviews come in

By Andrew Limbong
Published October 12, 2023 at 10:51 AM EDT
Taylor Swift at the Los Angeles premiere of the "Taylor Swift: The Eras Tour" concert film. The movie has already broken theatrical pre-sale records.
Valerie Macon
/
AFP via Getty Images
Taylor Swift at the Los Angeles premiere of the "Taylor Swift: The Eras Tour" concert film. The movie has already broken theatrical pre-sale records.

Taylor Swift's record-breaking concert film is now set to come out Thursday — a day earlier than expected.

"Due to unprecedented demand we're opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada!!" the pop star wrote on an Instagram post.

The Los Angeles premiere of the movie Wednesday was predictably packed with stars and Swifties alike. And reviews are starting to come in. The New York Times called it "perfect viewing for newcomers and superfans alike." According to USA Today, "The entire film offers a front row seat to the grandeur."

Swift is currently in the middle of her worldwide Eras tour, selling out venues across the world and breaking audience records at some stadiums. If you couldn't get tickets well, that's what the Eras Tour concert film is for.

The movie is a compilation of Swift's shows at SoFi Stadium in Inglewood, CA. It's already broken a number of pre-sale records. According to theater chain Cinemark, domestic pre-sale records are more than "10 times higher pre-sales than any other cinema engagement event." AMC announced that the concert film broke its record for highest ticket sales revenue in a single day.

Movie industry analysts are closely watching how the concert film performs. Swift is circumventing the usual studio routes for distribution and is working directly with the movie theaters. This likely means a larger share of the revenue will go directly to Swift.

On top of the movie, and the tour, Swift's newest album – a rerecording of 1989 – is set to come out October 27.

Copyright 2023 NPR. To see more, visit https://www.npr.org.

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Andrew Limbong
Andrew Limbong is a reporter for NPR's Arts Desk, where he does pieces on anything remotely related to arts or culture, from streamers looking for mental health on Twitch to Britney Spears' fight over her conservatorship. He's also covered the near collapse of the live music industry during the coronavirus pandemic. He's the host of NPR's Book of the Day podcast and a frequent host on Life Kit.
See stories by Andrew Limbong