© 2024 WYPR
WYPR 88.1 FM Baltimore WYPF 88.1 FM Frederick WYPO 106.9 FM Ocean City
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
WYPO 106.9 Eastern Shore is off the air due to routine tower work being done daily from 8a-5p. We hope to restore full broadcast days by 12/15. All streams are operational

The New Price Point? 'Free'

Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.

The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist.

Copyright 2023 Fresh Air. To see more, visit Fresh Air.