"Beautiful Users: Designing For People"

When Ellen Lupton became a gold medalist recipient from AIGA, the professional association for design, in 2007 they summarized her as someone who makes graphic design smarter, “If graphic design has a sense of its own history, an understanding of the theory that drives it and a voice for its continuing discourse, it's largely because Lupton wrote it, thought it or spoke it.” That remains true as she has just published her newest book, Beautiful Users: Designing for People. Locally, she works as the director of the Graphic Design Masers of Fine Arts degree program at MICA (Maryland Institute College of Art) and in New York works as senior curator of contemporary design at the Cooper Hewitt Smithsonian Design Museum. This new book serves as the catalog for their latest show by the same name. Host Tom Hall sits down with Ellen to discuss what designing for people entails.