© 2023 WYPR
20th Anniversary Background
WYPR 88.1 FM Baltimore WYPF 88.1 FM Frederick WYPO 106.9 FM Ocean City
Play Live Radio
Next Up:
Available On Air Stations

Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

Slate contributor Seth Stevenson comments on the effectiveness of the new theatrical ad campaign from online bookseller Amazon -- a series of short films called Amazon Theater that are seen before the start of the feature, boasting big-name stars and heavy product placement.

Copyright 2005 NPR