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Marketing Trends: Social Media and Millennials

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In this hour of Midday, we take a look at the newest trends, tactics and designs of digital advertising and ask, “What makes a successful ad campaign?” We’re joined by Phillipe Duverger, marketing professor at Towson University; Ryan Goff, senior vice president of Baltimore Based Marketing agency MGH; and Lisa Chau, lecturer at the Zicklin School of Business & Contributor to the Huffington Post.