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The Power of Analogies

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Most of us use analogies on a daily basis to communicate basic ideas without even realizing that we're using them. In his new book, “Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell our Greatest Ideas,” John Pollack, a former speech writer for President Bill Clinton, explains the prevalence of analogies in our everyday communications, and how persuasive analogies can be at conveying a message. 

With production help from Midday intern Connor Graham