Flexible And Adaptable: Pandemic Planning | WYPR

Flexible And Adaptable: Pandemic Planning

Oct 6, 2020

Credit Public Domain

In the midst of the off-the-charts unpredictability of this year, we turn to Amy Webb, founder of the Future Today Institute.She doesn't predict the future. But she’s spent decades analyzing trends and intuiting signals that help governments and global companies plan for the long range. How is the pandemic opening a market for clothing that doesn’t physically exist? Which huge corporations will emerge stronger? How could Baltimore capitalize on the work-at-home trend? And Webb has advice for the average person looking to ease the panicky feelings 2020 has wrought: “The best that we can do is be more flexible and adaptable everyday. And to keep our eyes on the future, and the future we want to inhabit, and try to get there.”

Links: Books by Amy Webb; Future Today Institute Newsletter.