Emmy Favilla, Artful Advocate of Good Grammar | WYPR

Emmy Favilla, Artful Advocate of Good Grammar

Aug 7, 2019

Emmy Jo Favilla manages brand voice at Buzzfeed.
Credit photo courtesy Emmy Favilla

Tom's guest today is Emmy Jo Favilla.  She's the senior manager of “brand voice” at BuzzFeed in New York (she'll explain what that job entails), and formerly its senior commerce editor.  For several years before that, she was BuzzFeed’s global copy chief.  As such, she created the BuzzFeed Style Guide, which, when it went public in 2014, was heralded by one reviewer as “the style guide for the internet.”  (Notice the lower-case "i" in "internet.") Favilla's years as a style guru led to her first book, published in 2017.  It’s called  A World Without “Whom”:  The Essential Guide to Language in the BuzzFeed Age. 

It's an instructive and often hilarious guide through the perils and pleasures of the modern English language.  We first dove into Emmy Favilla’s book when she was a guest on Midday last November.  And she joins Tom again today from Argot Studios in Manhattan.