© 2024 WYPR
WYPR 88.1 FM Baltimore WYPF 88.1 FM Frederick WYPO 106.9 FM Ocean City
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
WYPO 106.9 Eastern Shore is off the air due to routine tower work being done daily from 8a-5p. We hope to restore full broadcast days by 12/15. All streams are operational

Can AI eliminate unconscious bias in advertising?

IBM says its new artificial intelligence program highlights and eliminates bias. (Sean Gallup/Getty Images)
IBM says its new artificial intelligence program highlights and eliminates bias. (Sean Gallup/Getty Images)

For years, advertising algorithms have had a problem with built-in unconscious bias. But now, tech corporation IBM says it has a solution: an artificial intelligence program that highlights and eliminates bias

Companies are interested. Delta Airlines and Kellogg’s along with several ad agencies will use IBM’s technology.

Here & Now‘s Scott Tong talks with Karen Hao, who covers China tech for the Wall Street Journal and previously wrote about artificial intelligence and society at the MIT Technology Review.

 

This article was originally published on WBUR.org.

Copyright 2022 NPR. To see more, visit https://www.npr.org.