In his new book, Talking Right, linguist Geoff Nunberg examines the parlance of the American political right. Conservatives, Nunberg notes, have been remarkably effective at creating a language through which to convey their agenda. The subtitle of his book illustrates what he's getting at: "How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving, Left-Wing Freak Show."

Nunberg, who teaches at the University of California-Berkeley, is a researcher at the Center for the Study of Language and Information at Stanford University. He is also the author of Going Nucular and The Way We Talk Now.

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