Midday with Dan Rodricks 3-15-11 Hour 2

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midday110315hr2.mp3

As March Madness begins tonight, we take a look at how the corporate sports world increasingly affects grassroots youth basketball, how coaches may view their players as "investments," the power of sneaker companies in youth basketball, and the cutthroat antics of collegiate recruiting. George Dohrmann, a Pulitzer Prize–winning reporter for Sports Illustrated, spent eight years chronicling the struggles and triumphs of a select group of California youths, who chased their dream amidst the demands of lucrative contracts and extensive media coverage.