When pitching your company, keep it brief and be yourself

Walt Himelstein is learning to keep it brief. As founder and co-owner of PURE Glass Bottle in Owings Mills, Md., that isn’t an easy thing.

Himelstein makes a glass bottle coated in plastic — oh, and it’s environmentally friendly, and you can drop it … and it won’t shatter … or spill. That’s a mouthful when you’re pitching your product to buyers at big retail companies.

“When I make initial contact with a retailer, they don’t have a lot of time. When you are talking to a buying…