Under Armour inks marketing deal with Yahoo's Rivals.com

Yahoo’s Rivals.com has signed a three-year marketing deal with Under Armour in which the Baltimore-based brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings.

The “Rivals Camp Series presented by Under Armour” is a new, invitation-only set of regional and national football camps for elite high school football players. Rivals’ Five-Star Challenge, also now carrying a presenting sponsorship from Under Armour, serves a similar…