Under Armour 'connects' with consumers at Super Bowl

NEW ORLEANS — Under Armour Inc. has used the week leading up to Super Bowl XLVII as a ripe opportunity to market new merchandise, connect with core consumers and make final preparations for the 17 Baltimore Ravens who will wear the sportswear maker’s products during Sunday’s big game.

Thousands of youth and adults passed through Under Armour’s 13,000-square-foot display at the NFL Experience during Super Bowl weekend. They participated in interactive features like attempting to scream louder…