Super Bowl commercial success: It’s simpler (and harder) than you think

Deep in the Nevada desert, there’s a hush-hush installation the government doesn’t want you to know about. It’s where they hide the secret apparatus for creating the most memorable Super Bowl commercials.

If you’re a chief marketing officer, and you know exactly where to slip through the rusted chain-link fence, you’ll reach a dusty, “abandoned” aircraft hangar. Inside, a black-suited man wearing sunglasses will hand you a dog, a baby or a chimp. And voila! You’re virtually certain…