Sagamore Farm offers new gear, prepares for Triple Crown run

Kevin Plank-owned horse racing operation against looking for entry in Triple Crown races

Under Armour founder and CEO Kevin Plank has aggressively marketed his company from the beginning, unabashedly challenging established titans like Nike, Adidas and Reebok. A man who often speaks in sports-centric slogans, it can appear at times that he runs his primary business with the fury of a soon-to-retire linebacker facing playoff elimination.

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