Is rebranding the GOP like rebranding Cheerios?

Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
Read more: http://feeds.americanpublicmedia.org/~r/APM_Marketplace/~3/w6KqS_qsis4/rebrandin...
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