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McCormick spicing up annual report with 'fusion' scents
The scent of blackberry and clove will lace McCormick & Co. Inc.’s 2012 annual report, piggybacking off a popular trend of fusion cooking.
The Sparks flavoring giant’s annual report is in the process of being shipped to shareholders, but CEO Alan D. Wilson told me about this year’s scent during a Super Bowl weekend interview in New Orleans.
Being at the helm of the $4 billion company, Wilson knows a thing or two about cooking so I made sure to ask him what trends are popular for 2013.
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