Marketing guide to Internet retailing success

This column outlines a seven-step, customer-driven marketing plan that will help double your online retail sales within the next 12 months and get you on your way to bootstrapping your budding company to seven figures. We’ve used this approach ourselves, and it’s the foundation for the success of many of our clients as well.

It’s simple: If you want to get to seven figures, you must understand marketing. A poor product that is marketed well always outsells an excellent product that is marketed…