J.C. Penney tries to freshen up with 'Joe Fresh'

J.C. Penney seriously needs to catch a break right now. Shoppers were scared off when the chain eliminated big sales in favor of everyday low prices. Now, Penney's will open 681 'Joe Fresh' shops inside their main stores.
Read more: http://feeds.americanpublicmedia.org/~r/APM_Marketplace/~3/YisIRd0eW1s/jc-penney...
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