How A Detroit Flop Became South Africa's Superstar

The film Searching for Sugar Man tells the story of the search for musician Sixto Rodriguez. The Detroit-based folk singer released a couple of albums in the early seventies, but those records flopped in the United States.

Unbeknownst to Rodriquez, his albums made their way to South Africa and electrified liberal young Afrikaners who came to consider him a superstar.

NPR's Neal Conan talks to director Malik Bendjelloul about discovering this story.