First Mariner Arena to seek new naming-rights deal

The city of Baltimore has started the process of possibly finding a new naming-rights partner for First Mariner Arena, a deal that could cost companies more than $100,000 annually.

Legends Sales & Marketing, a New York sports marketing firm, has issued a request for expression of interest for the title sponsorship of the 50-year old arena. SMG Corp. hired Legends to sell the venue’s naming rights after SMG was awarded a five-year contract to continue operating the arena in December. Legends is…