Art Litho rebrands itself with new marketing strategy

A longtime Baltimore printing and direct mail agency is diving into 2013 with a new name and a new line of services.

AXIAL360, formerly Art Litho, has begun offering data-driven marketing services in addition to its printing, direct mailing and other products.

The company’s new marketing strategy focuses on using data from its clients about their customers to tailor print and digital materials to individual interests. That type of targeted marketing has become prominent since the recession, and…