SEX

55% Male
45% Female

AGE

72% is between 25-54
18% is between 25-34
40% is between 35-44
14% is between 45-54
12% is between 55-64

INCOME

62% have household incomes over $50,000
48% have household incomes over $75,000
23% have household incomes over $100,000

EDUCATION

63% have graduated from college and more
14% have attended college
19% have high school diplomas

EMPLOYMENT

61% are employed full-time
12% are employed part-time
31% are employed in professional/related occupations
83% are employed in management/business or financial fields

RESIDENCE

79% own their primary residence

*Source: Scarborough Sept '04 - Feb '05